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Market Street Advisors Rebrands, Launches Another New York Branch
Eliane Chavagnon
22 January 2015
Market Street Advisors, which targets the investment management industry, has rebranded as Archer – a name which the firm said reflects its ability to solve clients’ multi-channel needs via a single platform. The firm has also launched another office in New York. “During this time of continued distribution expansion within the investment market, along with increased product complexity and compliance issues, Archer’s focus is bringing to the market a simplified approach with speed, flexibility and cutting edge technology,” it said. Archer's clients collectively manage over $1 trillion in assets. Meanwhile, as reported by Family Wealth Report yesterday, AllianceBernstein, a global investment management firm with $474 billion in assets under management, has rolled out a new brand initiative - "Ahead of Tomorrow" - and unveiled its new identity as AB.